26% increase in buyer demand since the start of 2021

26% increase in buyer demand since the start of 2021

In this quick read article, we take a look at buyer demand since the start of the 2021

  • Housing market momentum has been maintained following the original stamp duty deadline in March 2021. The Dataloft Demand Index shows a 26% increase in housing market demand since the start of 2021.
  • An estimated 117,860 transactions completed in April 2021, 21% higher than the April 2014 to 2019 average. 86,921 mortgages were approved in April, 30% higher than April 2014 to 2019.
  • According to Zoopla, the number of homes for sale is down -21% (YTD vs 2020 average), causing an imbalance between supply and demand.
  • The imbalance is putting upward pressure on prices, with a 10.9% annual increase reported in May, the highest level since August 2014. Source: Dataloft Demand Index, HMRC, Bank of England, Zoopla and Nationwide.


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Despite the headlines, first-time buyers in Attleborough are not locked out of homeownership. When you look beyond prices and focus on monthly mortgage costs, affordability today is far better than many realise. The data challenges the doom narrative and shows that, while deposits are tough, buying a first home is still possible.

This map highlights the average size of homes sold across the UK since 2020, measured in square feet from completed sales. What stands out is how little the averages vary between regions, despite very different housing types. Northern Ireland is the clear exception, with noticeably larger homes on average.

This data shows a clear north–south split in UK housing supply. Homes for sale are rising across London and the South, while much of the North is seeing stock fall. The contrast raises questions about affordability, confidence, and whether higher supply in the South could limit house price growth into 2026.

This superbly presented 4-bed detached family home in Attleborough offers modern, comfortable living. Including dual-aspect lounge with ornamental fireplace, versatile dining/study, spacious kitchen/breakfast