Recent data shows homes are taking longer to sell than 18 months ago, with only around half achieving a sale. Realistic pricing from day one is crucial to attract interest, maintain momentum, and avoid delays or reductions, ensuring a smoother, more successful sale in today’s market.

At first glance, UK house prices rising tens of thousands of per cent since 1900 look absurd. But annualised over 126 years, growth averages around 4.5 to 5 per cent a year. It is not sudden surges but steady compounding that drives values higher, showing property rewards time in the market more than attempts to time it.

Average house prices grab the headlines, yet they only tell part of the story. Looking at price per square foot reveals what buyers are truly paying for space. The 2025 figures show sharp regional contrasts, highlighting how the same budget can deliver vastly different lifestyles depending on where you buy.

Not every home that goes on the market ends up sold but knowing the reasons why can be the difference between “listed” and “sold”.