Buyer demand up 11% as market makes strong start to year

Buyer demand up 11% as market makes strong start to year

Figures from Zoopla show buyer numbers are up in all parts of the UK, with London property sales leading the way.

Homebuyer demand is up 11% on the same time last year, as the property market bounces back from a difficult year, Zoopla figures show.
The portal says January and the first two weeks of February demonstrate a strong start, with activity spurred on by falling mortgage rates and pent-up demand from the second half of last year.
OUT IN FRONT
Buyer numbers are up across all parts of the UK, but London is firmly out in front, followed by the North East and North West regions.
London’s housing market had lagged behind the rest of the UK for seven years since 2016 with low levels of house price growth due to stretched housing affordability, Zoopla says.
The average value of a flat in the capital is just 13% higher than in 2016, compared to the UK average house price being 33% higher and up to 50% higher in Wales.
SALES UP
Zoopla’s latest data shows sales agreed are up across all regions and countries of the UK and more than 10% higher in six regions led by London, the South East and Yorkshire and Humber.
In 2023, the average sale took 34 days, from the property first being launched to the market to a sale being agreed, subject to contract. This is two weeks longer than the hotter pandemic fuelled market of 2022, when homes went under offer in 20 days.
The market is better balanced between sellers and buyers than it has been for three years.”
The longest sales periods in 2023 were up to 40 days in London and the South East, with the fastest sales periods in Scotland (20 days) and the North East (30 days).
“We expect rising activity to continue over the coming months. The market is better balanced between sellers and buyers than it has been for three years,” Zoopla says.

(Source: The Negotiator)








Get in touch with us

Nearly one in four agreed house sales in Attleborough failed to complete in 2025, a figure that catches many homeowners by surprise. This article explains why so many moves fall through, what it really costs local sellers, and the practical steps Attleborough homeowners can take to reduce risk and improve their chances of a successful move.

Over the past 25 years, UK house prices have risen significantly, quietly building wealth for homeowners along the way. While markets move in cycles, the long-term trend remains clear. For many households, their home has become one of the most consistent and powerful drivers of personal wealth.

Want first access to the best homes in 2026? Discover how our tech-led Heads Up Property Alerts help you see properties before they reach Rightmove—so you never miss out on your dream home again.

Not every home that goes on the market ends up sold but knowing the reasons why can be the difference between “listed” and “sold”.