In today's property market, the temptation to 'test the market' with an ambitious asking price can be strong if you're not in any particular hurry to sell. However, this strategy often backfires, costing vendors valuable time, credibility, and ultimately, money. Let's explore why.

Against a noisy global backdrop, the UK housing market has quietly surged, posting its strongest week for sales agreed in 45 weeks. Demand hasn’t vanished, it has sharpened. Well-priced homes are moving fast, while overpriced listings linger, making strategy and timing more critical than ever.

There's a lot of talk about AI in estate agency, and rightly so. But here at Millbanks, I've noticed a worrying trend. Many agents are simply using this powerful new technology to speed up old, ineffective processes. Let me explain why I believe that's a mistake, and how we do things differently.

Timing can make or break a house sale. New Attleborough property market data reveals why the first few weeks are critical, how overpricing can cost sellers valuable buyers, and why homes that sell quickly are far more likely to complete. The numbers tell a powerful story. Click the link to learn more...