How do you choose your estate agent?

How do you choose your estate agent?

We take a quick look at the decision making process people use when choosing the estate agent they wish to instruct

  • Capability and market knowledge continue to top the list of how prospective home movers choose their agents.
  • Confidence in ability was rated by more home movers than any other quality. Only 17% included 'lowest fee' in their top 5.
  • Younger home movers, those aged up to 34, remain more likely to include portals, a low fee and positive reviews in their top 5.
  • Source: Dataloft, Property Academy Home Moving Trends Survey 2021, (% home movers who ranked the reason in their top 5)


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There's a lot of talk about AI in estate agency, and rightly so. But here at Millbanks, I've noticed a worrying trend. Many agents are simply using this powerful new technology to speed up old, ineffective processes. Let me explain why I believe that's a mistake, and how we do things differently.

UK rents have risen sharply over the last decade, but the headline figures only tell part of the story. Once inflation is taken into account, some regions have actually seen rents grow more slowly than the cost of living, while others have surged ahead. So where does Attleborough fit into the picture? Click to learn more...

In today's property market, the temptation to 'test the market' with an ambitious asking price can be strong if you're not in any particular hurry to sell. However, this strategy often backfires, costing vendors valuable time, credibility, and ultimately, money. Let's explore why.

In May 2026, pricing strategy matters more than ever. With more homes on the market and buyers watching affordability closely, setting the right asking price can make all the difference to your next move.