We take a quick look at the decision making process people use when choosing the estate agent they wish to instruct
- Capability and market knowledge continue to top the list of how prospective home movers choose their agents.
- Confidence in ability was rated by more home movers than any other quality. Only 17% included 'lowest fee' in their top 5.
- Younger home movers, those aged up to 34, remain more likely to include portals, a low fee and positive reviews in their top 5.
- Source: Dataloft, Property Academy Home Moving Trends Survey 2021, (% home movers who ranked the reason in their top 5)