In May 2026, pricing strategy matters more than ever. With more homes on the market and buyers watching affordability closely, setting the right asking price can make all the difference to your next move.

There's a lot of talk about AI in estate agency, and rightly so. But here at Millbanks, I've noticed a worrying trend. Many agents are simply using this powerful new technology to speed up old, ineffective processes. Let me explain why I believe that's a mistake, and how we do things differently.

The housing market is often portrayed through city skylines and rural escapes, but the reality is much more familiar. Most moves happen in suburban neighbourhoods, among everyday homes shaped by families, life changes and local demand. Understanding this market is key to making confident decisions when buying or selling.

The property market remains active, but more homes for sale means buyers have greater choice and higher expectations. For Attleborough homeowners, a successful sale now depends less on simply listing a property and more on getting the pricing strategy right from day one.