Increase in housing market demand since the start of 2021

Increase in housing market demand since the start of 2021

In this short article we look at the demand for housing since the turn of the year

  • The Dataloft Demand Index shows a 21% increase in housing market demand since the start of 2021. More people than ever are using the new year as a chance to think about moving house.
  • According to Rightmove, the number of prospective buyers contacting agents in January is 7% higher than a year earlier and enquiries about a property to rent are 14% higher.
  • Zoopla reported the flow of new supply onto the market in the first 2 weeks of 2021 to be down -12%. An imbalance between demand and supply can put upward pressure on house prices. Source: Dataloft Demand Index, based on visits to agents’ sites displaying Dataloft Inform local insights each week.


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A well-presented two-bedroom home tucked away at the end of a quiet cul-de-sac. Offering bright open-plan living, a fitted kitchen with garden access, modern bathroom, generous parking and a private enclosed garden—ideal for first-time buyers or those seeking easy, comfortable living.

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