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January 2026 showed a market regaining momentum. Across much of the UK, sales agreed are running ahead of two years ago, led by the Midlands and East. Scotland and Wales are also strengthening. London remains mixed, and Northern Ireland softer. This is not a boom, but a steady, broad based rebuild driven by realistic pricing.
Recent data shows homes are taking longer to sell than 18 months ago, with only around half achieving a sale. Realistic pricing from day one is crucial to attract interest, maintain momentum, and avoid delays or reductions, ensuring a smoother, more successful sale in todayβs market.
With Easter just around the corner, now is a strategic moment to prepare your home for market, before buyer demand peaks and properties move fastest.
UK home sales agreed in 2025 tell a story of steady progress rather than drama. Many regions are seeing uplift thanks to realistic pricing and strong demand, while others are adjusting to affordability and expectations. The market is functioning, confident, and increasingly shaped by local conditions.