New build premium

New build premium

In this speed read we look at the premium paid by homebuyers across the UK for a New Build Home

  • Attracting a 22% price premium, the average price of a new build home across the UK is nearly £55,500 more than a re-sale property.
  • Nearly half of all homemovers would consider a new build property, new build sales accounting for 1 in every 8 properties sold across the UK.
  • Research shows new build properties are more likely to be energy and environmentally efficient, with homeowners attracted by low maintenance, warranties and insurance guarantees (Dataloft, Property Academy, 2020).


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Ever noticed that new homes usually cost more than older ones? That extra is known as the “new build premium.” Like a new car, it reflects freshness, modern features, and peace of mind. With energy efficiency, contemporary design, and low maintenance, many buyers see the added value as worth the higher price.