Rental market accelerates

Rental market accelerates

In this short article we take a quick look at the acceleration of rents across the private rental sector

  • Tenant demand is rising substantially. For agents in the lettings market, the busy season is approaching.
  • Analysis of tenancy start dates based on data from the past 5 years indicates the market starts to accelerate in June, with nearly one third of all tenancies starting between July and the end of September.
  • The demand for rental properties increased significantly in the three months to April according to RICS, however new instructions remain low, supporting rental price growth.
  • Affordability, outside space and broadband are priorities for renters. 87% of tenants are keen to know running costs and 79% broadband speed; information is not always included in property marketing. (Dataloft, Property Academy 2020).


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Private renting has grown across every UK region over the last 40 years, but the scale and pace are often misunderstood. This graphic shows how uneven that growth has been, shaped largely by the decline in social housing. Understanding this shift helps explain today’s housing balance and the choices ahead.