Rightmove’s analysis of its own listings for January suggests demand in the rental market is 14%

Rightmove’s analysis of its own listings for January suggests demand in the rental market is 14%

The total of prospective buyers contacting agents was up seven per cent on January last year, and those enquiring about a property to rent rose 14 per cent.

Rightmove’s analysis of its own listings for January suggests demand in the rental market is 14 per cent up on a year earlier - just as supply is precisely 14 per cent down.
The portal says the market both for rentals and sales remains remarkably buoyant, despite being the traditional slower period as landlords and tenants recover from Christmas.
Visits to the site last month - from prospective renters and purchasers - were up 39 per cent on January 2020 and time spent on Rightmove soared 44 per cent. 
The total of prospective buyers contacting agents was up seven per cent on January last year, and those enquiring about a property to rent rose 14 per cent.

“It’s clear that more people than ever before used the new year as a chance to start thinking about moving home, despite all of the challenges and worries that came with January, but we are seeing the effect of lockdown on the number of properties coming to market” explains Rightmove’s director of property data Tim Bannister.
The latest rental market snapshot from ARLA Propertymark - using lettings agents’ data from December - shows the number of new prospective tenants fell slightly at the end of last year to an average of 64 per branch from an average 65 in November.
In terms of supply, the number of properties managed per branch fell five per cent from 214 in November to 204 in December. 
The number of landlords selling properties remained the same as November at four per branch in December. Year-on-year this is the same figure as during December 2019.


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Fresh market insights reveal that homes are still taking longer to sell, with many remaining unsold. This shift highlights how crucial realistic pricing is from the start. Properties priced correctly attract more interest and sell faster, avoiding price cuts and the frustration of lingering on the market.

The UK property market is showing renewed energy, with most regions seeing more homes going under offer than this time last year. Activity outside London is leading the way, driven by demand and relative affordability. Still, with only around half of listings finding a buyer, realistic pricing remains crucial.