Strong demand for homes continues

Strong demand for homes continues

We examine the current strong demand across the sales and rental markets

  • A net balance in demand of +64% was reported by survey participants for renter demand. This is the strongest result since 1999.
  • In the sales market, participants recorded a net balance of +16% for new buyer enquiries, up from +9% in December. This is the strongest figure since May 2021.
  • Conversely, supply of properties (new instructions) remains constrained in both the lettings and sales markets and will continue to put pressure on prices.
  • Source: Dataloft, RICS (net balance of survey participants).
  • The RICS net balance score is calculated by the proportion of survey respondents reporting a rise minus those reporting a fall in the given indicator.


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January 2026 showed a market regaining momentum. Across much of the UK, sales agreed are running ahead of two years ago, led by the Midlands and East. Scotland and Wales are also strengthening. London remains mixed, and Northern Ireland softer. This is not a boom, but a steady, broad based rebuild driven by realistic pricing.