Strong demand for homes continues

Strong demand for homes continues

We examine the current strong demand across the sales and rental markets

  • A net balance in demand of +64% was reported by survey participants for renter demand. This is the strongest result since 1999.
  • In the sales market, participants recorded a net balance of +16% for new buyer enquiries, up from +9% in December. This is the strongest figure since May 2021.
  • Conversely, supply of properties (new instructions) remains constrained in both the lettings and sales markets and will continue to put pressure on prices.
  • Source: Dataloft, RICS (net balance of survey participants).
  • The RICS net balance score is calculated by the proportion of survey respondents reporting a rise minus those reporting a fall in the given indicator.


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The UK property market is showing renewed energy, with most regions seeing more homes going under offer than this time last year. Activity outside London is leading the way, driven by demand and relative affordability. Still, with only around half of listings finding a buyer, realistic pricing remains crucial.

Fresh market insights reveal that homes are still taking longer to sell, with many remaining unsold. This shift highlights how crucial realistic pricing is from the start. Properties priced correctly attract more interest and sell faster, avoiding price cuts and the frustration of lingering on the market.