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The latest figures on the average rent paid by new tenants in February 2026 reveal a market that is no longer moving in one direction across the UK. Instead, regional differences are becoming clearer, with some areas still seeing modest growth while others, particularly in the South, are starting to soften.
In 2025, £344bn was spent on property across Great Britain and Northern Ireland. Follow the money and the market’s geography becomes clear. Some regions dominate, others quietly punch above their weight. It’s a powerful reminder that the UK property market isn’t one story, but many regional economies moving at different speeds.
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What this really shows is not house prices, but pressure. Affordability is about monthly cost, which varies across the UK. In London and the South, first-time buyers can spend over half their income on housing, while elsewhere it is far lower. To learn more please read on..