What information is most important for buyers?

What information is most important for buyers?

In this quick speed read we take a quick look at what is important to buyer during their search for property

  • Three quarters (75%) of buyers said a floor plan was very important information when searching for a property, according to the 2020 Property Academy Home Moving Trends Survey analysed by Dataloft.
  • Quality of photographs (55%), description (52%) and number of photographs (50%) were also very important in a property search.
  • Despite the pandemic stopping physical viewings during Lockdown One, only 16% of buyers said a video tour was very important.
  • Energy Performance Certificates were more important to older buyers than younger buyers. 31% of over 65s said it was very important, compared to 20% of under 35s. Source: Dataloft, Property Academy Home Moving Trends Survey 2020


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The housing market is often portrayed through city skylines and rural escapes, but the reality is much more familiar. Most moves happen in suburban neighbourhoods, among everyday homes shaped by families, life changes and local demand. Understanding this market is key to making confident decisions when buying or selling.

Discover this stylish three-bedroom detached home built by Messrs Abel Homes offering modern design, energy efficiency, and generous living. Set on a sunny 0.21 of acre corner plot, it features an open-plan kitchen/diner, dual-aspect lounge, study, utility, en suite, and a fabulous garden with patio, garage, and solar panels in East Harling.

A delightful 2-bedroom modern cottage-style mid-terrace cottage in a desirable mews location in well served village of East Harling. Featuring a cosy sitting room, a well-appointed kitchen/breakfast room, and an enclosed patio garden with off-road parking, it offers comfortable living in a pleasant non-estate village setting.

A well-presented two-bedroom home tucked away at the end of a quiet cul-de-sac. Offering bright open-plan living, a fitted kitchen with garden access, modern bathroom, generous parking and a private enclosed garden—ideal for first-time buyers or those seeking easy, comfortable living.