What matters most when marketing a property to rent?
In this short article we look at the important factors around broadband speeds the importance tenants place on it
- Running costs and broadband present the biggest gap between tenants and landlords in terms of what they view as important when a property is marketed to rent.
- 87% of tenants consider running costs, and 79% broadband speed, important in marketing literature, this falls to just 67% and 57% of landlords respectively.
- Affordability is the number one priority for renters in the wake of COVID-19, while a rise in home working and blended working patterns place more emphasis on broadband speed.
- Agents should ensure they have the relevant information available for landlords on costs, internet speeds and providers operating in their area in order to offer the best service possible.