There's a lot of talk about AI in estate agency, and rightly so. But here at Millbanks, I've noticed a worrying trend. Many agents are simply using this powerful new technology to speed up old, ineffective processes. Let me explain why I believe that's a mistake, and how we do things differently.

The data is clear. Nearly 42% of UK homes find a buyer within the first four weeks of hitting the market, proving those early days matter most. Serious buyers act fast, and pricing correctly from Day One creates momentum. Testing the market can work, but only briefly. Stay overpriced too long, and buyers move on. Click the link to learn more...

With more homes competing for attention in Attleborough, pricing has never mattered more. Many sellers face the decision of adjusting their asking price, but what do the numbers really say about price reductions and success rates? The data reveals a clear pattern. To learn more, please read on.

You may have seen headlines about the UK’s “hottest” property markets, but they rarely tell the full story. Fast-moving areas don’t always mean stronger results. Behind the rankings lies a more nuanced picture… and what’s happening locally matters far more. Read on to discover what it really means.