Who is buying now?

Who is buying now?

We take a quick look at the type of buyers in the current property market

  • The number of first-time buyers grew by 35% in 2021, compared to the pandemic year of 2020, despite the ongoing uncertainty.
  • Close to 60% of agents in the latest Dataloft subscriber poll reported that first-time buyers were the most popular type of buyer at present, over twice as many as those who said second-steppers.
  • Key drivers of demand are falling unemployment, low borrowing costs and an increased number of low deposit mortgage deals.
  • The stamp duty holiday and a drop in expenditure during lockdowns may have boosted deposits for the 60% of first-time buyers who are in the top 40% of incomes (English Housing Survey).
  • Source: Dataloft, % of buyers by category


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Despite the headlines, first-time buyers in Attleborough are not locked out of homeownership. When you look beyond prices and focus on monthly mortgage costs, affordability today is far better than many realise. The data challenges the doom narrative and shows that, while deposits are tough, buying a first home is still possible.