Who is buying now?

Who is buying now?

We take a quick look at the type of buyers in the current property market

  • The number of first-time buyers grew by 35% in 2021, compared to the pandemic year of 2020, despite the ongoing uncertainty.
  • Close to 60% of agents in the latest Dataloft subscriber poll reported that first-time buyers were the most popular type of buyer at present, over twice as many as those who said second-steppers.
  • Key drivers of demand are falling unemployment, low borrowing costs and an increased number of low deposit mortgage deals.
  • The stamp duty holiday and a drop in expenditure during lockdowns may have boosted deposits for the 60% of first-time buyers who are in the top 40% of incomes (English Housing Survey).
  • Source: Dataloft, % of buyers by category


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It’s no secret that the younger generation in Attleborough is finding it tough to get onto the property ladder. With the rising cost of living, stagnating wages, and stricter mortgage criteria, it's no surprise that fewer under-34s are becoming homeowners.