Zoopla and online auction giant "IAmSold" sign ‘industry-first’ deal

Zoopla and online auction giant "IAmSold" sign ‘industry-first’ deal

Zoopla and online property auction giant "IamSold" have signed a deal to promote online auctions to the portal’s member agents and ‘bring auctions to a whole new generation of homebuyers who might have only ever seen them on TV’.

Iamsold has its own network of 2,500 estate agents which includes "Millbanks" of Attleborough and they use its modern method of auction to sell properties that need a quick and guaranteed sale online, but is hoping its partnership with Zoopla will expand the number of agents and vendors using its service.
Newcastle-based IamSold was started up 11 years ago by Jamie Cooke and Ben Ridgway to offer a new kind of online auction that makes property auctions more accessible and now turns over £19 million a year and employs 200 staff.
It claims to be the UK’s largest property auction house with a 60% market share.
Jamie Cooke - IAM Sold - image
But auctions still only sell 2% of homes for sale in the UK and Iamsold and Zoopla say the ‘industry first’ deal will change that as more agents and vendors opt to use auctions to gain a sale.
“In the current climate there is a sudden need to move for many due to unexpected lifestyle changes,” says Cooke (left).
“Millions of home movers visit Zoopla each week and with this partnership we hope to make auction a mainstream way of moving and arm more agents with this solution to go to their clients with.”
Link to Data Technology featureAndrew Marshall (left), Zoopla’s chief commercial officer, says: “Our mission at Zoopla is to be the agents’ champion and by partnering with Iamold we believe we are doing just that.
“Our research shows property auctions are misunderstood by many agents and consumers alike, but we are confident that in Iamsold we have a partner that can help us bring auctions to a whole new generation of homebuyers.”
Source: The Negotiator
As mentioned previously, Millbanks are part of the IAmSold network, so if you are interested in this modern method of property auction, then please do get in touch with us on 01953 453838 or e-mail propertysearch@millbanks.com


Get in touch with us

Discover this stunning three-storey, semi-detached family home in Watton, offering modern contemporary living, a luxurious 2nd floor master bedroom suite, a dining room with sky light for natural light plus a wood burning stove and a delightful low maintenance garden, perfect for modern lifestyles.

Nearly one in four agreed house sales in Attleborough failed to complete in 2025, a figure that catches many homeowners by surprise. This article explains why so many moves fall through, what it really costs local sellers, and the practical steps Attleborough homeowners can take to reduce risk and improve their chances of a successful move.

Despite the headlines, first-time buyers in Attleborough are not locked out of homeownership. When you look beyond prices and focus on monthly mortgage costs, affordability today is far better than many realise. The data challenges the doom narrative and shows that, while deposits are tough, buying a first home is still possible.

Following on from the Chancellor’s Autumn Budget, this article breaks down what the new tax measures really mean for Attleborough. With the feared £500,000 property tax dropped and a targeted Mansion Tax on £2m-plus properties introduced, I explore the likely impact on local homeowners, landlords, and tenants, separating headlines from reality.