Finding homebuyers with Facebook advertising

Finding homebuyers with Facebook advertising

The impact of the pandemic means the property sector continues to adapt and find innovative ways to market properties digitally. With this in mind, The Guild has launched a new product, Hooked, which uses data-driven Facebook advertising to find prospective buyers for Guild properties. (Please click or tap the picture to find out more)

How does Hooked work?

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Source: The Guild



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Despite the headlines, the property market is proving far more resilient than many expect. Sales are continuing, buyers remain active, and well-priced homes are still attracting strong interest. The difference today is that success depends on strategy, with realistic pricing now more important than ever.

As school holidays approach, family buyers often become more focused. For sellers with space, gardens or flexible rooms, July can be a useful moment to attract motivated movers.

A well-presented two-bedroom home tucked away at the end of a quiet cul-de-sac. Offering bright open-plan living, a fitted kitchen with garden access, modern bathroom, generous parking and a private enclosed garden—ideal for first-time buyers or those seeking easy, comfortable living.

The property market remains active, but more homes for sale means buyers have greater choice and higher expectations. For Attleborough homeowners, a successful sale now depends less on simply listing a property and more on getting the pricing strategy right from day one.