Finding homebuyers with Facebook advertising

Finding homebuyers with Facebook advertising

The impact of the pandemic means the property sector continues to adapt and find innovative ways to market properties digitally. With this in mind, The Guild has launched a new product, Hooked, which uses data-driven Facebook advertising to find prospective buyers for Guild properties. (Please click or tap the picture to find out more)

How does Hooked work?

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Source: The Guild



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Despite the headlines, first-time buyers in Attleborough are not locked out of homeownership. When you look beyond prices and focus on monthly mortgage costs, affordability today is far better than many realise. The data challenges the doom narrative and shows that, while deposits are tough, buying a first home is still possible.

Over the past three years, the number of homes for sale has surged dramatically, far outpacing the national rise. Yet, despite the increase, supply remains tighter than in past downturns. With more choice for buyers, success now depends on smart, realistic pricing that stands out in a competitive market.

The latest 0.25% interest rate cut may look modest on paper, saving the average variable mortgage holder around £31 a month, but its real influence runs deeper. Property markets are powered by confidence, and with mortgage rates easing and lenders competing again, sentiment is shifting. That change in mood is starting to matter.

An impressive individual 4-bedroom detached family home, situated in a non estate position on a plot of approx. a quarter of an acre plot and ideal for the centre of town, with a super south-facing rear garden, generous parking, a double garage and great potential to create the home of your dreams.