Finding homebuyers with Facebook advertising

Finding homebuyers with Facebook advertising

The impact of the pandemic means the property sector continues to adapt and find innovative ways to market properties digitally. With this in mind, The Guild has launched a new product, Hooked, which uses data-driven Facebook advertising to find prospective buyers for Guild properties. (Please click or tap the picture to find out more)

How does Hooked work?

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Source: The Guild



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Over the past 25 years, UK house prices have risen significantly, quietly building wealth for homeowners along the way. While markets move in cycles, the long-term trend remains clear. For many households, their home has become one of the most consistent and powerful drivers of personal wealth.

January 2026 showed a market regaining momentum. Across much of the UK, sales agreed are running ahead of two years ago, led by the Midlands and East. Scotland and Wales are also strengthening. London remains mixed, and Northern Ireland softer. This is not a boom, but a steady, broad based rebuild driven by realistic pricing.

In early 2023, forecasters warned of a steep UK housing slump, predicting falls of up to 15% after rising rates and political turmoil. Three years on, the data tells a calmer story. HM Land Registry shows prices nearly 4% higher nationally, with Attleborough steady. As 2026 begins, is crash talk fact or just headlines?

Recent data shows homes are taking longer to sell than 18 months ago, with only around half achieving a sale. Realistic pricing from day one is crucial to attract interest, maintain momentum, and avoid delays or reductions, ensuring a smoother, more successful sale in today’s market.