Home movers tempted by new build property

Home movers tempted by new build property

In this short article we looker at the number of home movers who consider a new build

  • Almost half of home movers will consider buying a new build property according to the Property Academy Home Moving Trends Survey 2020, analysed by Dataloft.
  • Energy efficiency is the main reason why home movers would purchase a new build. Respondents aged 55+ felt even stronger, with over 70% citing it as a main reason compared to 58% of younger respondents (under 34).
  • Peace of mind, whether from an NHBC warranty, insurance or a lack of maintenance is motivation for over half of potential new build buyers.
  • The availability of Help to Buy or Shared Ownership schemes was also a popular reason, especially amongst younger movers. In fact one in five home movers under the age of 34 cite them as a reason. Source: Dataloft, Property Academy


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Ever noticed that new homes usually cost more than older ones? That extra is known as the “new build premium.” Like a new car, it reflects freshness, modern features, and peace of mind. With energy efficiency, contemporary design, and low maintenance, many buyers see the added value as worth the higher price.