In May 2026, pricing strategy matters more than ever. With more homes on the market and buyers watching affordability closely, setting the right asking price can make all the difference to your next move.

There's a lot of talk about AI in estate agency, and rightly so. But here at Millbanks, I've noticed a worrying trend. Many agents are simply using this powerful new technology to speed up old, ineffective processes. Let me explain why I believe that's a mistake, and how we do things differently.

A well-presented two-bedroom home tucked away at the end of a quiet cul-de-sac. Offering bright open-plan living, a fitted kitchen with garden access, modern bathroom, generous parking and a private enclosed garden—ideal for first-time buyers or those seeking easy, comfortable living.

The data is clear. Nearly 42% of UK homes find a buyer within the first four weeks of hitting the market, proving those early days matter most. Serious buyers act fast, and pricing correctly from Day One creates momentum. Testing the market can work, but only briefly. Stay overpriced too long, and buyers move on. Click the link to learn more...