More homes are competing for buyer attention, so sellers need more than a hopeful asking price. A smart launch, realistic valuation and strong presentation can help attract serious interest.

There's a lot of talk about AI in estate agency, and rightly so. But here at Millbanks, I've noticed a worrying trend. Many agents are simply using this powerful new technology to speed up old, ineffective processes. Let me explain why I believe that's a mistake, and how we do things differently.

The data is clear. Nearly 42% of UK homes find a buyer within the first four weeks of hitting the market, proving those early days matter most. Serious buyers act fast, and pricing correctly from Day One creates momentum. Testing the market can work, but only briefly. Stay overpriced too long, and buyers move on. Click the link to learn more...

Against a noisy global backdrop, the UK housing market has quietly surged, posting its strongest week for sales agreed in 45 weeks. Demand hasn’t vanished, it has sharpened. Well-priced homes are moving fast, while overpriced listings linger, making strategy and timing more critical than ever.