The UK ranks 29th in Europe for homeownership at 65%, trailing far behind Eastern Europe’s 85%+. Despite rising deposits and affordability hurdles, the British dream of owning a home remains a powerful symbol of security. We explore why homeownership is changing and why the desire to own is still as strong as ever.

Despite the headlines, the property market is proving far more resilient than many expect. Sales are continuing, buyers remain active, and well-priced homes are still attracting strong interest. The difference today is that success depends on strategy, with realistic pricing now more important than ever.

Artificial intelligence is starting to shape the way people sell, buy, rent and let homes. Used well, it can make the moving process smarter, faster and more connected.

Too many homeowners believe they can start high and reduce later if needed. The reality is very different. New 2026 market data shows that nearly two in three successful sellers achieved their asking price without a reduction. Here's why accurate pricing from day one gives you the best chance of securing a successful move. Click to learn more...