Increase in demand for properties over £300k

Increase in demand for properties over £300k

In this article we look at the surge in interest in the respective property pricing brackets

  • The stamp duty holiday has led to a 14% surge in calls and emails to agents. Properties priced between £400–£500k have seen the biggest increase in interest, 49%. In 2019 they only represented 8% of sales, therefore we may see a shift in the distribution of transactions in 2020.
  • Properties priced between £500–£750k have also seen a surge in interest, 40%, representing 7% of sales in 2019. Properties priced over £750k have seen an 11% surge, representing only 4% of sales in 2019.
  • For properties priced less than £300k, the stamp duty holiday will not save first time buyers any money and homeowners only £5k. Therefore, they have only seen a 1% increase in demand.
  • With the stamp duty holiday benefiting homeowners and investors the most, particularly those with bigger budgets, we are likely to see increased demand for higher priced properties over the next 8 months.



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UK home sales agreed in 2025 tell a story of steady progress rather than drama. Many regions are seeing uplift thanks to realistic pricing and strong demand, while others are adjusting to affordability and expectations. The market is functioning, confident, and increasingly shaped by local conditions.

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Recent data shows homes are taking longer to sell than 18 months ago, with only around half achieving a sale. Realistic pricing from day one is crucial to attract interest, maintain momentum, and avoid delays or reductions, ensuring a smoother, more successful sale in today’s market.