More homes are competing for buyer attention, so sellers need more than a hopeful asking price. A smart launch, realistic valuation and strong presentation can help attract serious interest.

In May 2026, pricing strategy matters more than ever. With more homes on the market and buyers watching affordability closely, setting the right asking price can make all the difference to your next move.

There's a lot of talk about AI in estate agency, and rightly so. But here at Millbanks, I've noticed a worrying trend. Many agents are simply using this powerful new technology to speed up old, ineffective processes. Let me explain why I believe that's a mistake, and how we do things differently.

In today's property market, the temptation to 'test the market' with an ambitious asking price can be strong if you're not in any particular hurry to sell. However, this strategy often backfires, costing vendors valuable time, credibility, and ultimately, money. Let's explore why.