In today's property market, the temptation to 'test the market' with an ambitious asking price can be strong if you're not in any particular hurry to sell. However, this strategy often backfires, costing vendors valuable time, credibility, and ultimately, money. Let's explore why.

The data is clear. Nearly 42% of UK homes find a buyer within the first four weeks of hitting the market, proving those early days matter most. Serious buyers act fast, and pricing correctly from Day One creates momentum. Testing the market can work, but only briefly. Stay overpriced too long, and buyers move on. Click the link to learn more...

The housing market is often portrayed through city skylines and rural escapes, but the reality is much more familiar. Most moves happen in suburban neighbourhoods, among everyday homes shaped by families, life changes and local demand. Understanding this market is key to making confident decisions when buying or selling.

At Millbanks, we believe estate agency should be proactive, personal, and genuinely helpful. Discover how our investment in AI-powered technology is transforming your property journey, making it smoother and more efficient.