Despite the headlines, the property market is proving far more resilient than many expect. Sales are continuing, buyers remain active, and well-priced homes are still attracting strong interest. The difference today is that success depends on strategy, with realistic pricing now more important than ever.

Rental growth has eased, but tenants are still searching carefully and landlords need to stay on top of pricing, compliance and property standards as the summer moving season continues.

As school holidays approach, family buyers often become more focused. For sellers with space, gardens or flexible rooms, July can be a useful moment to attract motivated movers.

In today's property market, the temptation to 'test the market' with an ambitious asking price can be strong if you're not in any particular hurry to sell. However, this strategy often backfires, costing vendors valuable time, credibility, and ultimately, money. Let's explore why.